Give Lede a website.
Get ready to send.

Lede reads the company's site, finds the people who are actually in the market right now, and writes every message in your voice. Across whatever channels you've wired up. Free to use.

A confirmation now, then one email the day campaigns open. Nothing in between.

0 on the waitlist

You're on the list — confirmation's on its way. We'll reach out the moment campaigns open.
Claude · co-work — lede outbound
Run outbound on vela.com

Ran discovery first — clustered the ICPs, pulled the accounts that are actually in-market, and found the best contact at each.

Ran 5 agents
Discovery · 5 agents
Clustering ICPs
3 segments
Pulling accounts
47 found
Scoring buying signals
12 hot
Finding best contact
47 matched
Enriching contacts
Done
lede Discovery complete
Found 3 ICPs and 47 in-market accounts at Vela — with the best contact identified at each.
Heads of RevOps · 18VP Sales · 16Ops leaders · 13
Everything look right? I'll write the full sequence in your voice next.
Waiting on your go-ahead…
Sales motion

Find your best sales motion.

Describe your company or product. Lede reads it and recommends the sales motion most likely to land — and tells you, honestly, whether Lede is the right tool for it.

Lede sales-motion advisor
Tell me about a company or product — a URL or a sentence is enough — and I'll work out the sales motion most likely to land, and whether Lede is the right tool for it.

A first read on today's evidence, not a guarantee. Your input isn't used for model training.

Your stack

Wire up six tools, or one.

Lede runs on the connectors you've added in Claude. Wire up each source yourself today, or point it at a single Lede connector that covers them all.

Your own connectors
ApolloExaOceanOpenmartCrustdataInstantlyyour CRMyour sender+ whatever else you run

Connect each one and Lede uses them all. The plugin is free — available now.

or
One connector
lede connector soon

Sourcing, enrichment, signals, and sending behind one connector. Nothing else to wire up, one bill.

Connector's not out yet. The plugin already works with the connectors you've got, so there's nothing to wait for.

Why most outbound fails

A database of cold names. A sequencer full of templates. Four tools that don't talk to each other. You write one good first line, the rest of the email is for nobody, and the reply rate makes you wince.

How it runs

From a website to ready-to-send.

Hand it a URL. It reads the company, finds who's in-market, and writes each message off the one real reason to reach that person. That's the whole loop.

Read

the company

Point it at a URL. It reads the site, mines reviews and search data, and comes back with an ICP, the segments worth chasing, and the angle to open with.

Find

who's in-market

It pulls real people who fit, each attached to the reason it's worth reaching them this week — a funding round, a role they just opened, a tool they just switched — then drops them into your sequencer's fields.

Write

the whole sequence

Email, a LinkedIn note, a call script — whatever the cadence needs. Each touch starts from a real signal and gets checked for the tells that send mail to spam before you ever see it.

Why it gets replies

Built to get answered, not just sent.

Most "AI outbound" nails the first line and templates everything under it — you can feel the seam by touch two, and so can the person reading it. Lede writes every message off a real reason to reach that person, so the whole sequence earns replies.

01

Messages people actually answer

Every touch is built off a real, current reason to reach that person, in language that sounds like you. The kind of email that gets a reply instead of a delete.

02

Follow-ups that keep replies coming

Touch two and three are written as carefully as the first and react to what came before, so your reply rate doesn't fall off after the opener.

03

Reach people where they answer

Email, LinkedIn, calls, SMS. Every channel you connect runs as one cadence, so you catch each person on the one they actually check.

04

Catch buyers while they're in-market

Hiring, funding, launches, search intent, a CRM switch. Real signals that someone needs you now, so you land while the budget’s still open.

05

Lands in the inbox, not spam

Every touch is checked against the tells that route mail to spam before you send. Your best email is worth nothing in a junk folder.

The waitlist

Be first when campaigns open.

Get on the list and we'll email you the day they do. One email — that's it.

We send a confirmation now, then one email when it's your turn. Nothing else.

0 on the waitlist

You're on the list. Check your inbox for the confirmation — talk soon.